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Rosie Lowe : Now, You Know Review

Rosie Lowe : Now, You Know Review

roise-lowe-cdRosie Lowe is back with her most raw and unfiltered release to date, Now, You Know, released by Blue Flowers. Taking its title from a postcard unearthed on a dig through at her local Deptford market, its scrawled message from the past resonated with her compulsion to act on impulse. ‘Now, You Know’ became a mantra to encapsulate a new era of creative expression, and the mixtape provides a snapshot of an artist who continues to forge a singular path and leave as many doors open as possible ahead of her highly anticipated third album. Lowe retreated to a cabin in the Devon woods, converting a tiny shed into a studio to write the album in isolation. What emerged was playful, experimental, sparse, and warped-vocal meditations. Empowered and emboldened following her departure after almost a decade from the Universal-owned Wolf-Tone Records, Lowe fully embraced her freedom to explore every creative impulse.

“No Idea” has a straightforward lyrical dispossession set to an electro-pop drum groove and flowing bassline. Lowe’s voice is seductive and pure as she sings above the sparse instrumentation. Her added vocal backgrounds add fullness and richness to various phrases. The song structure is very underdeveloped and straightforward. Lowe’s goal was to make the album sound DIY, and it sounds undone at the seams by design and purposely.

“Would You Stay?” follows in the same vein, with a low-fi DIY R&B electro-pop groove. Here the textures are more varied and richer with touches of male/female singing harmonies, synths, and instrument counterpoints. The project’s production took center-stage when Lowe returned to London with contributions from Andrew Sarlo (Big Thief, Nick Hakim), Tom Henry (Gotts Street Park), AVI (Eska, Arlo Parks), and Tom Driessler (Yussuf Kamaal, Jordan Rakei) as well as a host of other new collaborators. Lowe expands, “Not being able to physically be in a room with people crystallized the opportunity to see this project through on my own whilst collaborating remotely with different people I love and admire wherever they were based. I felt a new sense of freedom to be able to create something away from a label schedule, and it left me with this strong desire to create something that captured where I was at without overthinking it.”

Now, You Know is the first solo material since Lowe’s much-adored second album, YU, which saw her named one of 6Music’s most played artists of 2019 and appear everywhere from COLORs to tours with Hot Chip, Jungle, and Shura. This project is stripped down, but still, her creativity shines through in new ways on multiple selections.


Rosie Lowe: Website

Artist Name

Rosie Lowe

Album Title

Now, You Know

Release Date

September 1, 2021


Blue Flowers Music

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About The Author
Shannon Smith
A fan of music my entire life. Should that be enough, well it is for me. Who buys music, the fans. Who listens to music, the fans. Like me, there are many like-minded individuals that daily search for meaningful and new music to add to their playlist, their soundtrack of life. A life without music would Bb. Yes, I have seen that saying floating around for years, and truth is, its #truth. So, may I introduce you to Shannon Smith (me). I am the editor. A music junkie that can’t get enough music in my life. A nerd (proudly), with some mad love for technology and design. It is that desire that sparked Sound in Review. Life is busy, the reviews are meant to ultimately introduce and briefly talk about the music. We have a section called SIR Quote: this is my way of saying thank you, to the countless artists making the world a place of expression. Show yours by rating each artists album, just as we have (collectively as writers), to show your support for your favorite artist.
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